Your quarterly newsletter from Master Manuals .................Fall 2007
 
 
In this issue:
  Continued growth requires expansion
  Four C's to Sustain Performance Excellence
  Strategies for Document Retention (part 2)
  Builders Need to Focus on Internal and External Technology
  Community Care Too
   
 

Continued growth requires expansion

To accommodate the growth the company has experienced over the past two years, Master Manuals moved from its 6,000 square foot Escondido home of the past six years to a newer, 18,000 square foot corporate headquarters in San Diego.

"It is a symbol of the hard work and success of our company," said CEO Steve Fabry in his welcoming speech. "As we expand the focus of the business, it is clear we needed a new home that could channel our drive and energy."

The building, located at 10967 Via Frontera in the North County San Diego suburb of Rancho Bernardo, houses MM's 65 employees and puts the entire operation from data collection to Content Management to R&D to Archives document processing to shipping & receiving under a single roof.

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4 C's To Sustain Performance Excellence
A new white paper


As a result of the slumping housing economy, most homebuilders have lowered sales and profit forecasts. Headlines of gloom and doom force builders to reassess their priorities: some have reduced staffing levels, even closed whole divisions while some have scaled back services and suspended others. Problem is, compelling issues like budget oversight, risk management and maintaining customer service don’t diminish in a sluggish market. In fact, they become more important than ever.

Homebuilders looking to maintain profit margins as well as their competitive edge can benefit from applying the 4 C's to maintain performance excellence:

  Customer Satisfaction
  Compliance
  Content Matters
  Cost Control
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Strategies for Document Retention
Part 2: Audits Ensure Your Documents are Complete

It is alarming how many important documents are not properly dated, missing key signatures or pages, or contain a host of other errors. By implementing a rigorous audit procedure, builders not only make certain that the relevant documents are available and accurately organized, but they are properly filled out and executed.

But it takes a level of expertise and a thorough understanding of the building industry to ensure your content is complete, accurate, and validated. Your audit must:

  Understand which documents are relevant for compliance, legal liability and corporate accountability
  Identify missing documents
  Ensure key documents are signed, dated and recorded
  Ensure community/project consistency
  Create centralized file document process to make search and retrieval easier
  Perform contract and certificate indexing
  Provide Homeowner’s Association expert review

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Builders need to focus on internal and external technology

In an industry predicated on brick and mortar, technology has become the key driver of differentiation for many residential home builders.

As many builders look at technologies to bolster the value of their newest homes, including the latest gadgets of convenience, residential homebuilders must also advance their own infrastructure to meet the growing demands of customer retention, risk management and effectively maneuvering through the complexities of running a 21st century corporation.

“A tool like a website is obviously essential, but it is fundamentally the paint on the house. It puts a certain shine on the product but does not represent the foundation of the long-term relationship, said Steve Fabry, CEO of Master Manuals, the San Diego-based homeowner documentation and information solution provider “What we’re talking about here is an integration of technologies that bridge risk mitigation platforms with the expansion of the customer lifecycle.”

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Community Care Too

As builders understand the value of providing maintenance and warranty documentation to their homeowners, many are now realizing the growing need to provide a similar service for the communities they build.

With the housing market in a prolonged slump, the upkeep of a community's common area offers builders several advantages:

1. Maintaining/improving market value: Keeping the medians green, or the community pool clean, or the masonry in good shape not only beautifies the community but works to maintain its value and your homeowners happy.

2. Reduce risk: By providing the community with a maintenance schedule that regularly requires inspections of drainage flows, lighting, asphalt and fencing, builders can deflect a great deal of risk that often results in CDL or other warranty issues.

3. Helps ensure compliance: Smart transference of maintenance and warranty information to the Homeowner Association keeps you compliant with the Right to Repair laws in your state.

Learn More

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MASTER SPOTLIGHT

BIS 2007: HOW TO BE A CHAMPION IN THE CHANGING MARKET

"The future is already here, it's just not very evenly distributed," said Steve Fabry quoting best selling science-fiction writer William Gibson at a BIS University education seminar.

"Just as email revolutionized business communication or CRM transformed the sales and service experience, technologies that integrate both internal and external needs will have a positive ripple effect throughout the enterprise." Fabry addressed the necessity for builders to focus on the gaps of their technology assets that reduce risk and expand the customer lifecycle.

TAKE OUR SURVEY:
BUILDER ATTITUDES ON TECHNOLOGY AND DOCUMENT SECURITY

We will be publishing the results of this survey in December. We appreciate your participation in our anonymous online survey. Click here to take our 12-question survey.

In the news...

Master Manuals was nominated for a Workplace Excellence Award from the Society for Human Resource Management.

The San Diego Fires...
As a company based in the hard-hit San Diego suburb Rancho Bernardo, many of our employees were affected by the recent wildfires. One in our Master Manuals family lost their home, but thankfully his entire family escaped safely. We are devastated for this loss and our prayers are with him and his family. We are doing everything we can to help his personal situation. However, we are asking all our customers, and anyone else reading this newsletter to join us in making a donation to the American Red Cross so they can help all victims of this disaster.

How we can improve your homeowner documentation:
  Ordering Your Product
  Personalizing Your Solution
  Content Development
  Quality Assurance
  Archiving


Did you get your copy of
Preventing a Culture of Leaking Profitability and Risk Exposure

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