Your quarterly newsletter from Master Manuals .................Summer 2007
 
 
In this issue:
  2007 customer satisfaction survey results
  Why content matters (Part 3)
  Unveiling Customer Care Advocates
  MP on CD becomes the standard
  Tip: Deploying a document retention strategy
   
 

Our customers speak! Satisfaction survey results

As a barometer of the company's success, the results of Master Manuals' latest customer satisfaction survey revealed a continuing trend of customer confidence and growing influence.

The survey revealed a 93.5% overall customer satisfaction rate. Additionally, when asked whether the Master Manuals solution met their expectations, an overwhelming majority, 95.9% responded yes. In fact, nearly two-thirds of the respondents noted the solution exceeded their expectations.

"Of course I am humbled that our customers hold us in the highest regard; that we move beyond the status of 'vendor' and move towards one of valued solution provider" said Master Manuals CEO Steve Fabry, "However, it is important we do not get complacent. Although the numbers are impressive, we will continue to find ways to improve our customer's experience across the spectrum of our solution."

This is the second annual survey conducted by Master Manuals. Over 31% of our customers participated in the survey, a 37% increase over last year's numbers.

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Why content matters
Part 3: Preventive maintenance saves!


Good content promotes smart information transfer. Simply put, if you provide easy-to-access, easy-to-follow maintenance information to your homeowners, you accomplish two goals. First, proactive care reduces the number of calls to your service department because homeowners better understand their responsibility and can easily take care of routine maintenance issues. This, in turn, allows your staff to concentrate on higher value tasks and offer greater personalized service to those who do call. Secondly, preventive maintenance maintains the long-term value in the home and extends the life of the installed components. And if there are issues, they are discovered considerably earlier and cost less to repair.

All told, the reduction in calls and the reduction in post-sale repairs equates to greater savings in personnel time and generates a measurable return on investment.

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Next:
Strategies for Document Retention

 

Master Manuals unveils Customer Care Advocates

Master Manuals recently unveiled a customer care advocacy program designed to provide customers with more personalized service, streamline the post-sale process, maintain a single point of contact, and ensure every customer's needs are met.

The Production and Fulfillment Division has been expanded to include representatives to serve as advocates for the customers. Their chief responsibilities include guiding the builder through the development process, making certain the builder's issues and concerns are properly handled and maintaining a personalized relationship throughout the delivery phase.

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MP on CD becomes the standard

The demand for environmentally responsible solutions was the spark to transition the Manufactured Products Manual to a CD standard format.

"With so many components and so many warranties and manufacturer suggested maintenance tips for each home, the warranty section of our homeowner guides tended to exceed 200 pages. By making this part of our solution CD-based, we save printing millions of pages a year," said Director of Production AJ Cataline. "that's more than 90 trees!"

Additionally, the new CD format is getting high marks from builders and homeowners, who not only embrace the "green" benefits, but readily welcome the ease and access of the electronic delivery.

The content of each CD is prepared identically to the traditionally printed version in that the MP team coordinates with the builder to identify and collect the specific warranties. They are then categorized, organized and paginated before undergoing a conversion to an electronic format.

Everything our customers have come to expect is included in this new standard," said Cataline, "including builder-branding on each page, table of contents, organization by type and a professionally branded disk that is delivered with the Master Manual homeowner guide."

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Tip: Deploying a Document Retention Strategy:
Define and identify what needs to be collected and retained


In the age of corporate accountability, a builder's records are only valuable when they can be accessed and read. By implementing a document retention program, builders ensure a positive business environment of compliance, communication and cost savings.

A builder is responsible for collecting as many as a quarter million pages per community; everything from purchase agreements, easement records, maps, subdivision reports, design plans, insurance certificates, entitlements, insurance, forensics to marketing packages, accounts payable, bonds, bids, inspections, permits, sales and vendor contracts, HOA provisions, customer service, internal memos, and correspondences. It seems insurmountable, but if a builder has a clear understanding of document management and a means to collectively assemble them, they will realize a significant increase in internal process efficiency and a reduction in warranty and litigation costs.

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Master Manuals wishes to be good corporate citizens and trustees of your time. This newsletter is for informational purposes only. If you wish to be removed from our distribution list, please click here and put "Remove" in the subject line. Your name will be immediately removed and you will not receive any further newsletters.

   

MASTER SPOTLIGHT

September 11-13, 2007

Where: Warwick Hotel, Denver CO

Registration:
$825.00

Call (800) 525-2888 or (303) 861-2000 for reservations or
CLICK HERE for registration form

Steve Fabry will be presenting Wednesday September 12
10:30-noon

To The Moon:
Customer Satisfaction Programs That Build Repeat Business AND Reduce Risk

Learn More

In the news...

To launch the content development process, every new customer receives a care package that includes all the tools a project needs to ensure success. This is done in conjunction with a call and in person meeting that sets the expectations, reviews the scope of work and establishes timelines for various milestones.

Something BIG
is coming!

Watch your inbox for an exciting announcement that will simply change your business...

How we can improve your homeowner documentation:
  Ordering Your Product
  Customizing Your Solution
  Content Development
  Quality Assurance
  Archiving


Did you get your copy of
Preventing a Culture of Leaking Profitability and Risk Exposure

Click here to download

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